By now you have seen Oprah with Twitter CEO, Evan Williams and Ashton Kutcher (first tweeter to get 1M followers) talking about Twitter. Before that Martha Stewart and Ellen DeGeneres were already tweeting . Twitter has now gone "mainstream", or at the very least "endorsed" by three of the most popular talk show hosts (over the age of 40).
Your non-profit can and should use Twitter to engage your stakeholders. As of March 2008, it is estimated there are between 4M and 5M Tweeters sending 3M messages a day. Current stats don't seem to be readily available as the Twitter directory, Twitdir is on vacation! To give you some perspective, Facebook has more than 200M users worldwide. Twitter is only a piece of your social networking outreach. In Part 1 I will discuss what Twitter is and how to get started. Part two will give you some ideas on how to engage followers and use Twitter to raise awareness and money.
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